Was just having a 6am phone call with a possible publicity agent for my book. It was our first conversation. I was surprised she even responded to my invite email as it’s pretty hard for a self-published author to get the attention of mainstream, accomplished publicists. She told me that one of the things that made her pay attention and respond was this: When my email arrived she was doing a crossword puzzle. The spot in the puzzle she was working on said, ‘Name a religion that has an apostrophe and begins with “B”‘. She then saw my email, went to my website and saw that I was a “Baha’i”. She then said, “Oh.”
